Conducted structured creative experiments
To explore positioning within the women’s lifestyle space, I launched a self-initiated content series designed as a structured creative experiment. I intentionally varied storytelling formats, pacing, editing techniques, and visual design preferences to evaluate audience response patterns.
By analyzing engagement metrics and retention behavior, I refined the aesthetic and narrative direction. Multiple videos reached 10K–20K views organically, and the content attracted partnership inquiries from a women’s apparel brand — demonstrating early product–market resonance and brand alignment.
To optimize video performance, I conducted a thumbnail A/B test to evaluate how visual hierarchy and emotional framing influenced click-through rates.
AB Test for Click-thru Rates
Insight: Emotional immediacy and bold typographic clarity significantly improved scannability and engagement, suggesting that tension-driven visuals outperform purely aesthetic compositions in lifestyle content.
Insight: Thumbnails that incorporated more environmental context and city atmosphere outperformed those focused solely on individual outfits. Viewers responded more strongly to visuals that conveyed a lived-in setting, suggesting that narrative context and spatial storytelling enhance relatability beyond product-centric framing.
Paid colabroration