Hi, I’m Catherine

Based in San Francisco, bridging design & product strategy to deliver impactful solutions

Specialties

Brand designer with 9+ years of experience building scalable brand systems across digital, product, marketing, and physical touchpoints. Experienced in translating abstract strategy into clear visual frameworks, maintaining consistency at scale, and delivering high-fidelity assets in fast-paced environments. Strong at the intersection of brand, product, and growth, with hands-on execution in Figma, Adobe Creative Suite, and AI tools.

Art Direction
& Brand Systems

Turning strategy into scalable, cohesive visual systems. Clear visual languages, reusable templates, and system-led art direction ensure consistency and emotional resonance across channels.

Cross-Functional Collaboration
& Agile Execution

Aligning teams and shipping high-quality work at speed. Cross-functional alignment and agile workflows enable fast delivery while maintaining craft, clarity, and brand standards.

Product Strategy & 0→1

Bridging brand and product from concept to launch. Brand intent and UX strategy are integrated from early concepting through roadmap execution and launch.

Human-Centered Design

Designing with empathy, accessibility, and storytelling. Inclusive design and visual narrative make complex systems clearer, more trustworthy, and more approachable for users.

Project Leadership & Delivery

Orchestrating timelines, stakeholders, and deliverables from brief to launch. Clear processes, agile rituals, and risk management keep complex projects on track while protecting design quality.